HUE is a visual journey through an ever-changing landscape of color—a project that experiments with kinetic typography and fluid animation to evoke emotion purely through design. From the outset, our objective was to let color speak for itself, establishing moods that evolve over time. The project unfolds in layers, with each segment representing a different shade of human experience. Our approach involved blending traditional animation techniques with modern digital effects, creating sequences where hues shift and merge, echoing the natural transitions of sunrise to dusk. The piece challenges conventional storytelling by letting the subtle interplay of color and motion lead the narrative. In doing so, HUE invites the audience to feel the story, rather than merely follow it.



